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Seasonal and events

Christmas, New Year, Dry January and the rest of the hospitality calendar, plus how to fill your own events.

Social mediaEmail marketingSeasonal and eventsLive sportLocal search and reviewsPhotos and contentStrategy and tools
Seasonal and eventsHow to fill your Christmas party bookings, starting in OctoberA week-by-week plan to fill Christmas party bookings from mid-October: packages, deposits, pre-orders, party nights, follow-ups and late availability posts.9 min read
Seasonal and eventsHospitality marketing calendar 2027: UK dates for pubs and restaurantsEvery 2027 date that matters to UK pubs, bars, restaurants and cafes, month by month: bank holidays, big sport, one marketing angle each and when to start.11 min read
Seasonal and eventsNew Year's Eve marketing for pubs and restaurants: a plan for 2026How to sell New Year's Eve at a pub or restaurant: tickets or walk-ins, packages, deposits and refunds, when to post, staffing and licensing hours.9 min read
Seasonal and eventsDry January: how pubs and bars can keep January busyHow pubs and bars can market Dry January without preaching: who takes part, building a low and no menu, food-led offers, events and example posts.8 min read
Seasonal and eventsHow to promote pub events: quiz nights, live music and moreHow to announce, build up and fill quiz nights, live music, comedy, open mics and tastings with Facebook events, posters and email, and which licences apply.9 min read
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