Social mediaRestaurant social media marketing: a practical guide for UK independentsWhich platforms an independent UK restaurant needs, what to post, how often, photos, captions, reviews, measuring it, and a weekly routine that fits service.Venuesmith for restaurants
Social media for restaurants, planned and posted for you
Tell Venuesmith what's coming up (a new menu, Mother's Day, the Christmas set menu, a wine dinner) and it plans weeks of Instagram and Facebook posts around it. Each post is written in your restaurant's voice, laid out on your branding with a photo that suits it, and booked in for a good time of day. You approve the plan in one go, editing anything you want first.
Instagram and Facebook. Nothing goes out until you approve it.
One sentence plans the next six weeks
Type what's coming up the way you'd say it to your team. Venuesmith turns it into a plan of posts you can read through and edit before anything is made.
“New autumn menu from the 20th, Sunday lunch, Mother's Day bookings and the Christmas set menu”
Built for how a restaurant actually runs
Your dishes and your prices
Add your menu once and posts quote the dishes and prices you actually serve, from Sunday lunch to this week's specials.
Your own photos, laid out properly
Upload your food photos to the library and Venuesmith picks one that fits each post, then puts it on your templates with your logo and colours.
Posted at a good time
Each post is booked in for a time worked out from how your past posts did, and you can move any of them before you approve the plan.
On brand, every time
Set your tone, emoji rules, hashtag style, caption length and the words you'd never use. A separate check reads every draft against them and rewrites anything that drifts off.
What the posts look like
Two examples for a made-up restaurant. Yours use your own photos, layouts, logo and colours.
MFmarlowandfinchBristol
New this weekAutumn menu.Venison, squash and a proper crumbleMarlow & Finch
marlowandfinch Our autumn menu starts this week. Venison with blackberries, roast squash with brown butter, and an apple and bramble crumble that's already a staff favourite. Tables for the weekend are open now.
MFmarlowandfinchBristol
Sunday 7 MarchMother's Day lunch.Three courses, £34 a headMarlow & Finch
marlowandfinch Mother's Day is Sunday 7 March. Three courses for £34 a head, with a glass of fizz for every mum. Tables go quickly, so book through the link in our bio.
How it works
- 01Connect your accountsLink your venue's Instagram and Facebook, then add your logo, colours, menu and events.
- 02Set your brand rulesYour tone, emoji and hashtag style, caption length and the words you'd never use.
- 03Describe what's coming upOne sentence plans up to six weeks of posts. Line plans up back to back to cover months.
- 04Approve the planChange any caption, photo or time, then approve the lot. Posts go out on schedule.
Pricing
Every plan starts with a 14-day free trial. Cancel any time.
Starter
£49 / month
- 1 location
- 60 posts a month
- 2 team members
- Instagram and Facebook publishing
Pro
£149 / month
- 5 locations
- 300 posts a month
- 10 team members
- Instagram and Facebook publishing
Agency
£499 / month
- 50 locations
- 3,000 posts a month
- 50 team members
- Instagram and Facebook publishing
Questions restaurant owners ask
Will the captions sound like our restaurant?
That's what the brand rules are for. Set your tone, the words you'd never use, your emoji and hashtag rules and a caption length, and a separate check reads every draft against them and rewrites anything that drifts. You can still edit any caption before you approve it.
Can we use our own food photos?
Yes. Upload them to the location's photo library and Venuesmith picks one that suits each post, then puts it on your templates with your branding. Your own photos of your own dishes are always the best choice for a restaurant.
Does it post to Facebook as well as Instagram?
Yes. Venuesmith publishes to Instagram and Facebook today, with each post formatted for the platform it goes to. Stories, email, WhatsApp and SMS are on the roadmap, so they aren't available yet.
Will anything go out without me seeing it?
No. Every post waits in your queue until you approve it. You can approve a whole plan in one go, or open any post and change the caption, the photo or the time first.
Guides for restaurants
Social mediaRestaurant social media marketing: a practical guide for UK independentsWhich platforms an independent UK restaurant needs, what to post, how often, photos, captions, reviews, measuring it, and a weekly routine that fits service.
Photos and contentRestaurant food photography tips for shooting on your phonePhone food photography for restaurants and cafes: window light, the right angle for each dish, plating for camera, light editing and Instagram photo sizes.
Photos and contentHow to promote a new menu: a launch plan for social media and emailA week-by-week plan to promote a new menu, from four weeks out to two weeks after: teasers, launch week posts, the email, staff briefing and what to measure.