Insights & analytics

The Insights page tracks how your Instagram posts perform.

What's collected

Once a day, Venuesmith pulls performance for every post published in the last two weeks:

Metric	Meaning
Impressions	Total times the post was shown
Reach	Unique accounts that saw it
Likes / Comments / Saves / Shares	Engagement actions
Profile visits	Taps through to your profile

Reading the numbers

• Engagement rate = (likes + comments + saves + shares) ÷ reach. For hospitality accounts 3-6% is solid; 8%+ is excellent.
• Saves are the strongest signal - people bookmarking your event to come back to.
• The benchmark card compares your recent performance to your own historical average.

A/B experiment results

Posts created via A/B testing are grouped by experiment. Each variant shows its engagement rate and a winner is declared once both have data. Use winners to inform your brand voice settings - if punchier captions consistently win, tell the brand voice to lean punchier.

Requirements

Insights need a healthy Instagram (Meta Graph) connection per location. If the connection drops:

1. Go to Locations → your location → Instagram
2. Click Reconnect and re-authorise
3. The next daily sync resumes data collection